Heralded as “the leader in affordable luxury” by YOU magazine, our Founder Clare Hornby talks all things ME+EM in the recent feature ‘We’re With The Hero Brands’. Interviewed by Fashion Director Shelly Vella, Clare delves into what makes the brand stand out from the crowd.

“With the high street in lockdown, these unique, boutique-style labels have been breathing new life into our wardrobes – and dominating the way we shop”, says Vella. 
Founded in 2009 when the very notion of lockdown was confined solely to dystopian fiction, ME+EM had “the aim of providing busy women with a quality working wardrobe at an accessible price”, explains Vella. Over ten years later, this philosophy remains intact and gleaming.

Bypassing third-party retailers, ME+EM is a direct-to-consumer brand, keeping the price point low and the quality high. 
“We’re as fastidious in everything we do as a luxury brand would be and every piece we make must be flattering, functional and timeless”, Clare explains. The meticulous process creates an end product that caters for the type of busy customer who longs for the ease of classic styles with a contemporary edge. As such, ME+EM has caught the eye of royalty, actresses and TV stars over the years.

Health and welfare expert Susannah Taylor for instance, heroes our Contrast Trim Jogger in another recent YOU feature, ‘12 ways to hit the ground running’.“The tracksuit bottom is the new fashion staple” and this jogger is “tapered, soft and looks great both in crow pose and out for coffee”, Taylor explains as she plans for life post-lockdown.