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03456 800 975 (UK)

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Saturday: 09.00 - 17.00

Sunday: Closed

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The ‘fancy tee’ to elevate your ‘bounceback wardrobe’ | As seen in The Telegraph


In her article, ‘The rise of the £200 'bounceback wardrobe' - and the timeless buys to add to yours’, Fashion Editor of The Telegraph, Tamara Abraham spotlights our Cotton Frill Collar Tee as one of the “best investment buys.”

“This is a top that's as comfortable as a T-Shirt, and may actually be a T-shirt of some description, but it's got a little extra something that makes it smart enough for work,” Abraham says, “my favourite is ME+EM's frill collar tee.”
Indeed, the Cotton Frill Collar Tee is crafted from super comfortable 100% cotton slub fabric, making it an easy everyday staple. The delicate frill collar however, adds a feminine lift to the piece that means this tee works well alone or layered under your favourite knitwear.

Abraham labels this a “fancy tee” and highlights the popularity of items like this amidst the recent trend to elevate one’s post-restrictions wardrobe.

 “When you put more effort into your outfit and wear something that speaks to your personal tastes or holds sentimental value you’re inadvertently engaging in ‘dopamine dressing’,” says fashion psychologist Shakaila Forbes-Bell. Hence, “consumers started to aim for bolder, more dressed up looks.”

As Abraham points out however, “With that though, comes a risk of too many one-hit wonders, and not enough of the hero items.” Hence, a revised focus on a combination of practicality and fun, as with our Cotton Frill Collar Tee.
 

How can we assist you?

Contact us

enquiries@meandem.com

0345 800 975 (UK)

+44 (0)345 800 975 (Intl)

Customer Care Opening Hours

Monday-Friday: 08.30 - 18.30

Saturday: 09.00 - 17.00

Sunday: Closed

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