Story of the Season
Almost a year before you see it online and in-store, our design team starts work on the collection.
A painstaking process of reporting, editing, fine-tuning and finessing is what turns an idea into your favourite investments.
Romantic Florals
Soft, dusty colours and archive floral prints speak to this season’s modern romantic trend.
We begin each season by combing through worldwide trend reports to understand what's coming through. We always make sure that we pick up on key trends as they emerge to ensure that they maintain a sense of longevity.
Clouds + Tie Dye
Pale blues and geometric prints have a laid-back air
Once we’ve analysed the trend details, we pull together mood boards of new colour palettes that compliment our core palette of flattering neutrals. Our core colour palette will always run alongside what’s coming up to make sure older investments can be styled with new pieces.
Bright Botanics
Striking colours and statement prints put a tropical spin on spring florals
- Statement Boyfriend Blazer
- Lace Trim Layering Vest
- Statement Tailored Wide-Leg Trouser
- Fringe Stripe Crop Jacket
- Fuchsia Floral Print Halterneck Top
- Fuchsia Floral Print Wide-Leg Trouser
- AM-PM Leather Jacket
- Rope Edge Swing Vest
- Smart-Casual Tapered Trouser
- Fuchsia Floral Print Halterneck Dress
- Summer Broderie Swing Blouse
- Washed Kick Flare Jean
- Statement Crinkle Georgette Midi Dress
- Crinkle Georgette Jumpsuit + Belt
We always build a story around the customer mood, analysing what they'll be doing at this time of year and sketching ideas for the right style solutions to match. It’s a process of taking the fashionable and transforming it into the functional to make sure the customer always has exactly what she needs at the right time.
Mint Camo
Utility dressing is softened with chic pastel hues
Taking each sketch, we meticulously test that it can be worn multiple ways, for multiple occasions. That it serves a purpose and fulfils a new role in your wardrobe. We hone the cut to make it the most flattering it can be, wade through thousands of fabric swatches to find just the right one for the shape and add (or take away) any extra trims.
Monochrome
Fashion’s perennial favourite is invigorated with sharp prints and classic cuts
- Fringe Stripe Crop Jacket
- Silk Leaf Print Lace Trim Vest
- Houndstooth Blazer
- Cotton Frill Cuff Blouse
- High-Waisted Relaxed Trouser
- AM-PM Leather Jacket
- Silk Leaf Print Bias Cut Dress
- Oversized Teddy Knit Cropped Cardigan
- Wide-Leg Crop Jean
- Silhouette Floral Print Shirt Dress
- Silhouette Floral Print Halterneck Dress
Finally, we start building the collection, filling in the gaps to make sure you have everything you need to build multiple outfits from one investment. We make sure that every pair of trousers or skirt has several different casual and smart tops to go with it, that there’s a jacket that can sit comfortably on top. Then we share it with you, to add to your collection and covet forever.