The April Collection is about moving headfirst into spring while maintaining a practical undertone. That means a clever balance of bold colour and perfectly simple silhouettes, new soft-power tailoring, and a curated selection of event-ready solutions.

The November Collection: Behind the scenes

We're sharing a behind-the-scenes look at the November campaign, plus some exclusive insight from our Head of Creative, Willem Jaspert, about what went into planning the shoot.'The idea behind the November campaign was to bring a bit of British heritage style to The Alps. Even though we were literally shooting in the clouds for most of the day, the mountains are the perfect backdrop to highlight the collection's heritage undertones.

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Our Story

If your game plan for Chelsea involves covering every inch of the grounds, then practicality is a key focus in your outfit planning.

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The April Collection | ME+EM