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The allure of the broderie blouse | As seen in The Times


In her article, ‘I am addicted to slightly frilly blouses’, Fashion Director of The Times Anna Murphy delves into her penchant for the feminine blouses that she returns to time and again, “whatever the season.” She says, “there must be something very special about them. And if I – blousophile that I am – am telling you they are very special, you need to listen to me.”


Her favourite? Our Broderie Voile Blouse, that she names as “addictive”. “Several of my friends – with a range of shapes and personal styles – are, on my recommendation, already exhibiting similarly addictive tendencies towards their own deceptively innocent-seeming ME+EM broderie voile blouses, available in white, cream or black cotton.”

The allure of the broderie blouse | As seen in The Times
  1. Broderie Voile Blouse

Murphy continues, “For me it’s always about fabric, and then about the kind of well-considered details that make you happy when you wear it. Finally it’s about how it fits in with the rest of your clothes.”


Crafted from lightweight, semi-sheer cotton, the fabric has been laundered for a more relaxed look and is machine washable, so very easy to care for. “The cotton is so light and soft, and it keeps me covered up, but the neck can be undone so as to reveal a flattering sliver of décolletage and a couple of my favourite chains,” says Murphy.

Elegant broderie trims at the cuffs, button placket and neckline, meanwhile lend a feminine finish to the blouse that works well when layered under your favourite knitwear and jackets.

The allure of the broderie blouse | As seen in The Times
  1. Broderie Voile Blouse
  2. Merino Cashmere Oversized Box Jumper Merino Cashmere Oversized Box Jumper Merino Cashmere Oversized Box Jumper Merino Cashmere Oversized Box Jumper
  3. Adjustable High-Waist Barrel-Leg Jean Adjustable High-Waist Barrel-Leg Jean Adjustable High-Waist Barrel-Leg Jean Adjustable High-Waist Barrel-Leg Jean Adjustable High-Waist Barrel-Leg Jean Adjustable High-Waist Barrel-L
  4. Flannel Slip-On Trainer - coming soon
The allure of the broderie blouse | As seen in The Times

Indeed, Murphy says, “I love mine under a knitted tank top in medium temperatures, the pretty puff detailing on the sleeve thus revealed” and “under a big jumper when it’s cold, the broderie collar and cuffs just peeping out.”


With regular refreshes, our Broderie Voile Blouse comes in a range of easy to wear colours and patterns. It “started with one white blouse a couple of years ago. Eventually I realised that I was putting on washes more often than I needed to simply so that I could wear it again”, explains Murphy before listing her retinue of broderie voile’s. “The brand has kept on restocking over and over again”. 

 

The allure of the broderie blouse | As seen in The Times
The allure of the broderie blouse | As seen in The Times

When it comes to this best-seller, Murphy advises to “Proceed with caution. Though I would very much urge you to proceed.”