SPRING 2025
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THE APRIL COLLECTION
Shop The CollectionThe April Collection is about moving headfirst into spring while maintaining a practical undertone. That means a clever balance of bold colour and perfectly simple silhouettes, new soft-power tailoring, and a curated selection of event-ready solutions.
Invite Solutions
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We know your calendar is already filling up for the summer. That’s why we say invest in eventwear now, to enjoy the return all season long.
Sun Style
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Holiday dressing, through a distinctly elevated lens. Fold-friendly fabrics, mix + match print and colour stories, and hero summer dresses with beach-to-alfresco-dinner appeal.
Spring Palette
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A lesson in embracing statement colour. This season’s perfect pairings are about head-to-toe tonal and unexpected combinations.
Perfect Simplicity
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Effortless, minimal, and not to be confused with easy. A lot of thought goes into perfecting simplicity, and it starts with clever fabrics and exacting craftsmanship.
The November Collection: Behind the scenes
We're sharing a behind-the-scenes look at the November campaign, plus some exclusive insight from our Head of Creative, Willem Jaspert, about what went into planning the shoot.
'The idea behind the November campaign was to bring a bit of British heritage style to The Alps. Even though we were literally shooting in the clouds for most of the day, the mountains are the perfect backdrop to highlight the collection's heritage undertones.’
'As a brand, we're known for layering, and since we're in the mountains, we thought, why not really wrap up? We took layering to another level with cardigans over jumpers and draped over tailoring, which gave some looks a cosy-but-chic apres-ski feel.’
‘There's a sense of intentional mismatching in some of the styling too, as our Founder + CEO, Clare, wanted to really make sure we captured all the different textures used throughout the collection.'